As a business owner, you’re surely already well aware of the importance of social media in terms of growing and expanding your brand. You may even have a social media presence, but are you satisfied with your reach and engagement? If not, it’s time to take a creative approach to your social media strategy.

It used to just be about partnering with Promotional Product Experts to create branded merchandise (which is still highly effective, by the way), but in this blog post, we’ll explore nine fun and engaging ways to expand your brand’s reach on social media. And who knows? By the end of this blog, you might end up becoming a social media guru!

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Host a Social Media Contest

People love free stuff, and hosting a social media competition is a great way to increase engagement and reach. Start by creating a unique hashtag, and require participants to like, share, or tag friends to enter – this will help your contest go viral and reach more potential customers.

Develop Unique Visuals

Social media is all about aesthetics, and by developing unique visuals that capture your brand’s voice and tone, you’re bound to increase engagement. Whether it’s through fun Instagram Stories or a memorable infographic, the more creative the content, the more likely it is to be shared.

Collaborate with Influencers

Partnering with influencers in your industry can be a great way to expand your reach and attract new followers. Consider working with influencers who already have a strong following and whose values align with your brand.

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Host a Twitter Chat

Twitter chats are a great way to engage with potential customers and showcase your brand’s industry knowledge. Pick a relevant topic and use a designated hashtag to get the conversation started.

Create a Branded Hashtag

Creating a branded hashtag for your business is a great way to encourage users to share their experiences with your brand, and this will help create a sense of community and word-of-mouth recommendations.

Offer Exclusive Discounts

Offering social media-exclusive discounts or promotions is a great way to reward your followers and incentivise them to share your brand with their own followers.

Utilise Facebook Live

Facebook Live is a great way to give your followers behind-the-scenes access to your business, hold Q&A sessions, or showcase new products. The interactive nature of Facebook Live will keep your audience engaged and interested.

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Share User-Generated Content

User-generated content is a powerful tool for social media marketing. Encourage your followers to share pictures or videos featuring your products or services and give them a chance to be featured on your page.

Host a Social Media Takeover

A social media takeover is when you give control of your social media accounts to an influencer or another brand for a set period of time. This can help bring in new followers and allow your audience to see a fresh perspective on your brand.

Ready to get started?

Implementing these nine fun and creative ways to expand your brand’s reach on social media will surely help you achieve your social media goals. Remember to experiment with different strategies that best align with your brand and its audience. Good luck and remember to have fun with the process!

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